Format 05 — Partnership
Community
Year-round access to the people in the room, between the two days that put them there.
Picture it: your brand in the room in March, not only in November.
The community does not disperse when the theatre empties. Two salons a year, an alumni network that now runs to several thousand people, a newsletter with a high open rate, and satellite events.
A community partnership gives you presence across that calendar: co-hosted salons on subjects you have standing in, access to alumni for recruitment or research, and editorial placement in the newsletter when you have something worth reading.
It is the least expensive way to test whether this audience is your audience, and the format we most often recommend for a first year.
A community activation
TEDxAthens × The Coca-Cola Company
A graffiti event with The Coca-Cola Company. The wall outlasted the day.
We designed and illustrated a mural with the community over the course of the event. It was later acquired by the Caratheodory Museum, where it now sits alongside the collection.
Secret Adventure
Parnitha · Tatoi Estate
The first TEDxAthens Secret Adventure.
The first TEDxAthens Secret Adventure, an initiative of TEDxAthens, pushed us out of our comfort zone and traveled along with the journalists of “TIME MACHINE” TV program, to the peaks of Parnitha mountain and Tatoi Estate to discover its hidden treasures.
People’s participation and enthusiasm played a substantial role to the event’s success and we owe a big ‘thank you’ to those who contributed.