A financial-literacy game that around two thousand people stopped to play.

A branded studio on the festival floor where attendees became the creators, built around a live financial-literacy quiz. Play, get filmed, leave with content.

Edition

TEDxAthens 2024

Venue

Peiraios 260

Date

5 October 2024

Partner

The lit Eurobank sign above the studio, crowd below — TikTok Studio, Peiraios 260 — 5 October 2024

Programme elements

BriefReach a younger audience without sounding like a bank

Eurobank wanted presence at TEDxAthens that reached a younger audience without sounding like a bank. We proposed the concept.

IdeaMake the attendees the creators

A branded TikTok Studio where attendees became the creators. At its centre, a live financial-literacy quiz: a custom build of the Battle of Wits platform, 16 questions across two tiers, Beginners and Advanced, joined by QR code from the wall.

Play, get filmed, leave with content.

Build8m × 2.3m × 3m, fabricated in six weeks

10mm relief PVC throughout, outlined in blue and red neon, with a lit fascia above and four vertical screens across the wall: the two game tiers on the flanks, a TikTok backdrop at the centre, and a live leaderboard.

The content programme ran either side of the day: pre-event TikTok teasers, live capture, a post-event recap film, and a shared editorial calendar with Eurobank's social team.

The studio wall, straight on, before doors — The wall before doors — Advanced tier left, TikTok backdrop centre, live leaderboard right

Guests at the studio, Beginners tier screen behind — Beginners tier, mid-session — the studio ran continuously through the day

The capture rig — ring light and phone, guests filming — The capture rig — ring light, phone, neon frame. Staffed all day

What came out of it

Three formats off one build, published on Eurobank’s own channels rather than ours.

Pre-event teasers

Shot and published before the day to bring people to the stand.

Live capture

Attendees filmed at the rig, cleared by the consent flow, posted the same day.

Post-event recap

A recap film cut from the day, on a shared editorial calendar with Eurobank’s social team.

200

Corporate tickets

8m × 3m

Footprint

Custom questions

Content formats

~2,000

Booth participants

Six weeks, one workstream, two teams.

Six weeks of joint development between our creative team and Eurobank's Social Media & Digital Engagement division: concept, construction drawings, game customisation, content calendar and legal sign-off, delivered as one workstream.