· Made Simple
Five questions about energy nobody wants to ask out loud. Answered in five minutes each.
Βιωσιμότητα στην πράξη · Sustainability in Practice
A five-episode Made Simple series on the energy transition, hosted by the actress Mandalena Papadatou. Published 2024, still live.
Format
Made Simple series
Published
2024 — still live
Host
Mandalena Papadatou
Partner
BriefThe energy transition, without a defence
Motor Oil needed to talk about the energy transition to a general audience without sounding like an energy company defending itself. The subject matter is technical, politically loaded, and easy to get wrong.
IdeaA presenter, not an executive
Made Simple is the TEDxAthens format for making hard things clear. We took five of the least-understood ideas in the energy transition and gave each one its own short episode, hosted by the actress Mandalena Papadatou — a presenter, not an executive.
The tone is curious rather than corporate: the biodiesel episode opens by asking what happens to cooking oil if you don’t pour it down the sink, and ends up at Indian elephants.
The brand pays for the series; it does not appear in it.
The five episodes
Built to be watched in order
BuildPublished on our platform
Format, editorial direction, scripting, host casting, production and distribution by TEDxAthens. Published on the TEDxAthens platform and promoted through our channels, not the partner’s — which is the point: the credibility belongs to the format.
Production credits
- Host
- Mandalena Papadatou — American Academy of Dramatic Arts (best performance scholarship), Off-Broadway, nine best-actress awards for the short film “Kassandra”
- Director
- Dimitra Bampadima
- DoP
- Konstantinos Ntekoumes
- Assistant dir.
- Katerina Kalentzi
- Camera
- Michalis Kallidonis
13,000+
Total views
5
Episodes
2,680
Average views per episode
1
Award-winning host
Still live
Still watched
Episode 2 — Renewable energy sources
47%
of the series’ total views
Public curiosity about the energy transition is not evenly distributed, and knowing where it concentrates is worth as much as the reach itself.
The proof
Unlike an activation, this doesn’t end when the lights go down.
The series remains published and searchable, still answering the same questions for anyone who arrives looking. A partner’s investment keeps working long after the campaign window closed.
Watch the series on tedxathens.com