We built them a booth. They asked to use it again at their own event.

Exclusive sponsorship of a Salon on longevity, and a brand experience designed and built from scratch — engineered from day one to be taken down, stored, and put up again.

Edition

TEDxAthens Salon “Longevity”

Venue

Michael Cacoyannis Foundation

Date

1 October 2025

Partner

Exclusive sponsor

The booth exterior, ENTER wall — The Longevity Labyrinth, entrance to exit — Michael Cacoyannis Foundation, 1 October 2025

The booth exterior, EXIT wall with the personal test — The Longevity Labyrinth, entrance to exit — Michael Cacoyannis Foundation, 1 October 2025

Programme elements

BriefA brand experience from scratch

NN Hellas took exclusive sponsorship of a Salon on longevity, and asked us to design and build their brand experience from scratch.

IdeaA labyrinth of three lines, one for each pillar

The path to longevity can look as complicated to navigate as a labyrinth. The complications exist mostly in our heads. The Longevity Labyrinth was built to break them down into simple, basic ideas.

Working from NN’s own Longevity concept and its three pillars of wellbeing, we designed a walk-through structure with one entrance and one exit. Guests navigate the three pillars themselves.

The interior is covered in printed graphics: three distinct coloured lines run the full length from entry to exit, one per pillar. Along the way each line carries expert advice in short text and quotes, and titled QR codes linking to podcasts, articles, videos and suggested reads. All three lines start at the entrance, and each pillar has its own dedicated section inside.

The construction was engineered for versatility and mobility from day one — easy install, easy strike, easy storage. That decision is what gave it a second life.

Inside the labyrinth

Three pillars, taken from NN’s own Longevity concept. Each has its own coloured line, its own section inside, and its own question for the visitor — and the answers were kept.

The physical gate — visitors’ written answers — One of the three pillars — what have you changed lately to improve your physical condition? Every note is one answer.

Crew logging responses at the exit wall — Staffed throughout — responses logged on the spot

A guest reacting to the closing panel — «Είσαι προετοιμασμένος γι’ αυτό;» — the question the labyrinth left people with

BuildModular, and built for repeat deployment

Concept, design and production by TEDxAthens, led by our Brand Experience Director. Modular, demountable structure built for repeat deployment. Bespoke internal lighting design developed post-event for reinstallation.

Delivered alongside