Ideas
The editorial.
Essays, speaker interviews, and recaps. Partners appear here on the strength of the argument, not the size of the cheque.
Essay
The most expensive thing in marketing is a room that is not listening.
Jun 2026 · 7 min
Interview
Eighteen minutes is not a constraint. It is the whole method.
May 2026 · 11 min
Recap
What two hundred people decided on Day 1 that we had not planned for.
Apr 2026 · 6 min
Essay
Why we stopped counting attendance and started counting recall.
Mar 2026 · 9 min
Interview
A speaker coach on the four sentences that ruin most keynotes.
Feb 2026 · 8 min
Essay
Sponsorship is a media buy pretending to be a relationship.
Jan 2026 · 10 min
Recap
Seventeen years, in the order the ideas actually arrived.
Dec 2025 · 12 min
Interview